Techcrunch mobile dating dating site headlines for men


03-Jul-2016 11:41

While some dating apps are still considered taboo, Whitney Wolfe, founder and CEO of Bumble, explained that Bumble’s brand now extends beyond just dating, and is something people are proud to associate themselves with — even if they aren’t necessarily using Bumble for dating.

This focus on community also meshes with the startup’s plans to eventually expand on Bumble BIZZ, which is Bumble’s attempt to help users with professional and social networking, and retain users who may not necessarily be looking to date.

To be clear, this isn’t a filter – everyone’s first photo will be automatically displayed to potential matches in black and white, with no option to opt out.

You’ll still be able to swipe through and see the rest of a match’s photos in color, and their first photo will be repeated in color at the end of their photo display.

In December 2014, Wolfe (with investment from Badoo founder Andrey Andreev) recruited Tinder cofounder Chris Gulczynski and Tinder’s former VP of Design Sarah Mick to launch a new app called Bumble.

The idea behind Bumble was simple, and a subtle throwing of shade at her past place of work: On Bumble, women are the pursuers.

Given Bumble’s growth — the app reached 1 million users within a year of launch — the app seems like a reasonable target for Match Group’s growing portfolio of dating/matching services.

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Match Group, the parent company of a variety of dating apps, offered to acquire Bumble for 0 million over the summer, according to sources close to the deal.

So the hope is that a black and white photo may make you spend an extra few seconds looking at a match’s interests or profession, where you could discover something that would make you “heart” them when you’d otherwise pass.

Case in point: profiles part of the monochrome test saw a 10% increase in acceptance rate, which will definitely make all users happy.

Bumble reportedly has 18 million registered users, and has facilitated more than 1 billion matches since its launch.

Match Group, meanwhile, is the parent company for apps like Tinder, Plenty Of Fish, Ok Cupid, How About We, and of course, A source close to the company suggests that Bumble is valued at over

Match Group, meanwhile, is the parent company for apps like Tinder, Plenty Of Fish, Ok Cupid, How About We, and of course,

A source close to the company suggests that Bumble is valued at over $1 billion.

||

Match Group, meanwhile, is the parent company for apps like Tinder, Plenty Of Fish, Ok Cupid, How About We, and of course, A source close to the company suggests that Bumble is valued at over $1 billion.

billion.



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