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‘ As the rollout began, the earliest deployments proved an immediate positive effect on customer behaviour so Greggs are keen to replicate this success with multiple screens fitted into the shop’s bulkheads to maximise the effect ,’ says Louise Richley.
‘ Some of their shops are very small but we are able to install at least one screen in even the tiniest shop.
As well as showing menu board and pricing information, the screens are used to promote products, highlight special offers and promote the Greggs Foundation, its charitable trust.
Updates can be quickly implemented either regionally or across Greggs’ entire estate.
Customer engagement through interactivity is a feature which Greggs would like to explore further and the screen technology and content management solution needed to be capable of supporting this.
Greggs looked to digital communications integration specialist Beyond Digital Solutions to design and manage the installation and rollout across its estate.
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It’s safe to say we had nothing to do with bears nor the weather.Early pilot installations proved a positive visual effect on the sales environment, stimulating customer behaviour with improved communication and scheduled messaging updates.